WINNERS ANNOUNCED:
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The winners of the TheStadiumBusiness Awards 2012 were announced tonight, at a glittering Gala Awards Evening held in Turin, Italy. //Read More
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"We are incredibly honoured and humbled to win the category of Venue of the Year at the 2011 Stadium Business Awards…"
Lee Zeidman,
General Manager, STAPLES Center
"This award is a tribute to all the hard work and dedication shown by everyone involved at Cardiff City Football Club. It was a very proud moment collecting the award at the home of the current European Champions Barcelona…"
Julian Jenkins,
Head of Ticketing and Customer Services , Cardiff City FC
"I am very honoured to have been given the prestigious ‘Executive of the Year” award. I thank TheStadiumBusiness Awards for inspiring all of us in the football industry to raise the standards year on year."
Ebru Koksal,
General Manager, Galatasaray AS
"I was surprised to be shortlisted and even more amazed to win!"
Jacky Isaac,
HR and Operations Director, Ricoh Arena
"We are very proud that the first stage of our Club Level redevelopment programme has been recognised by our colleagues from the global stadium industry..."
Ivan Gazidis,
Chief Executive, Arsenal FC
"We are delighted that Air Canada Centre has been honoured with the Sustainability Award by our peers in the stadium industry..."
Bryan Leslie,
Director of Building Operations and Team Up Green, Air Canada Centre
Winners in focus: Manchester City FC’s Fan Marketing Campaigns
Friday, December 09, 2011
TheStadiumBusiness Awards’ Sponsorship, Sales and Marketing Award recognises a sales campaign, marketing deal or a sponsorship activity that delivered outstanding results for a venue, team or major event.
In 2011, Manchester City FC’s Fan Marketing Campaigns did just that; with the club’s marketing team consistently producing innovative and compelling initiatives to engage City fans around the world.
In particular, ahead of the club’s FA Cup semi-final clash with near neighbours Manchester United, Manchester City launched the ‘#CityAtWembley’ Twitter campaign, calling for City fans to post photos, video clips and messages to Twitter before, during and after the match, in order to build a full “fans-eye view” of the big game experience.
This campaign, along with a plethora of other examples that were submitted for consideration during the open nominations process, was commended by TheStadiumBusiness Awards 2011 judging panel for being inclusive, engaging and social, thus rendering Manchester City FC a worthy recipient of the 2011 Sponsorship, Sales and Marketing Award.
Speaking after collecting the Award at the 2011 Gala Awards Evening (held at FC Barcelona’s Camp Nou stadium) Manchester City’s Operations Director Steve Sayer spoke of his delight at the accolade: “It is truly an honour for our work to be recognised by peers in the industry. Over the past 18 months the club has invested heavily in delivering a premium supporter experience. Manchester City’s match day ‘fan zone’ City Square sets the benchmark for pre-match entertainment in world football. The club’s investment in customer experience in the form of the City Promise provides a framework to measure customer satisfaction performance across 5 key measures.
Steve continued: “Marketing activity seeks to build on these initiatives in order to connect to both new and existing audiences and drive an even greater sense of belonging. The ‘Be Part of It’ campaign placed supporters from key segments right at the heart of the club’s attendance marketing activity. With attendance growing for both Premier League and cup matches and an ever improving atmosphere, this investment is starting to deliver on two key measures – increased demand and increasing revenue per seat.”
Pictured: Steve Sayer (second from right) with the MCFC marketing team at the club’s Etihad Stadium.
RELATED LINKS:
- Steve Sayer detailed many of the initiatives that the club is undertaking to enhance the fan experience during his presentation at the 2011 edition of TheStadiumBusiness Summit.
- Manchester City FC’s Head of Digital Richard Ayers recently discussed the club’s digital media strategy in this interview with paidcontent.co.uk
TO READ MORE ABOUT THE SUCCESSES OF ALL 2011 AWARD WINNERS, DOWNLOAD OUR 2011 WINNERS’ REVIEW PDF HERE:
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