WINNERS ANNOUNCED:
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The winners of the TheStadiumBusiness Awards 2012 were announced tonight, at a glittering Gala Awards Evening held in Turin, Italy. //Read More
Who is a future leader? Who’s going on to greater things? The Rising Star Award identifies a young stadium industry //Read More
The Aspire Group hired Michael Meitin in September 2009 to bring to Europe the customer service retention engagement and relationship //Read More
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"We are delighted that Air Canada Centre has been honoured with the Sustainability Award by our peers in the stadium industry..."
Bryan Leslie,
Director of Building Operations and Team Up Green, Air Canada Centre
"We are delighted that the achievements of Wembley Stadium’s Crowd Safety Team have been recognised by our peers in the industry - international stadium and sports professionals, operators and promoters. Well done team!"
Nick Woodhouse,
Event Day Safety Officer and Head of Health & Safety Compliance, Wembley Stadium
"We are very proud that the first stage of our Club Level redevelopment programme has been recognised by our colleagues from the global stadium industry..."
Ivan Gazidis,
Chief Executive, Arsenal FC
"Call Systems Technology is delighted that our expertise in stadium safety systems has been recognised by the industry and our business peers with Product Innovation 2011 award…"
Eloise Sheppard,
Managing Director, Call Systems Technology Ltd
"I am delighted and honoured to receive the ‘Unsung Hero Award’ from my peers in the industry. To be nominated for an award is exciting, but to be nominated for such a prestigious award by the Stadium Business Awards is a privilege…"
Eric Randerson,
Community Chief Executive, Keepmoat Stadium
"I am delighted to be honoured as the first recipient of the Rising Star award by The Stadium Business Awards judges. It is inspiring for Young Entrepreneurs to be recognized for their passion and commitment to the Sports and Entertainment Industry..."
Steven Salm,
General Manager, Maple Leaf Sports and Entertainment Ltd
Winners in focus: Cardiff City Football Club
Friday, December 23, 2011
TheStadiumBusiness Awards’ Customer Experience Award recognises “a stadium, arena or major sports venue that has delivered consistently outstanding levels of customer service”. In 2011, our outstanding Award winner was Cardiff City Football Club.
Commended by our judges as ‘a model for other clubs to follow’, Cardiff City FC has implemented a number of measures to enhance the matchday experience for fans attending fixtures at the Cardiff City Stadium, with a particular emphasis on families. Informed by extensive research and focus-group consultations, the club has introduced a number of key incentives and activities designed to appeal to families of all ages; turning the Family Stand into ‘a hive of activity’ on a matchday.
By supplementing the on-field entertainment with a variety of children’s entertainment, including face painters, clowns, dancers, and even a full-scale fun fare, and by consistently promoting a safe, fun and family-friendly image, the club has boosted attendances with over 6,000 season tickets now sold for the stand. The Family Stand has also become a tremendous commercial asset for the club, attracting major commercial partners and helping to engaging the local business community.
The club’s Head of Ticketing and Customer Services, Julian Jenkins, discusses many of these initiatives in the following video (as originally presented at the 2011 edition of TheStadiumBusiness Summit):
For delivering real change at a stadium experience through a focus on the customer journey, Cardiff City FC was deemed to be a highly deserving recipient of TheStadiumBusiness Awards 2011 ‘Customer Experience Award’.
After collecting the Award at the 2011 Gala Evening at FC Barcelona’s Camp Nou stadium, Julian spoke of his delight at the accolade: “This award is a tribute to all the hard work and dedication shown by everyone involved at Cardiff City Football Club. It is a very proud moment to be collecting the award at the home of the current European Champions Barcelona.
“We as a Club have to keep showing best practice both on and off the pitch,” continued Julian. “We have come a long way, but we will keep pushing the boundaries of excellence. Once again, a big thank you to everyone involved with the Club and the tremendous help and support from the best fans in football.”
Pictured left: Julian collecting the Award at the 2011 Gala Evening. Pictured right: Julian with the club’s then-chief executive Gethin Jenkins at the Cardiff City Stadium.
TO READ MORE ABOUT THE SUCCESSES OF ALL 2011 AWARD WINNERS, DOWNLOAD OUR 2011 WINNERS’ REVIEW PDF HERE:
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